Starters (and starter generators, that I know of) have a duty cycle.
The Usual duty cycle is 30 seconds on, 10-20 seconds off, repeat once, then one minute off. Repeat once, then wait at least 1/2 hour. Turboprops have more rugged systems and even then its 1 min on, 1 min off, then wait up to 30 minutes. (which is why 121 ops like start carts.)
the only way to confirm if there is a seriously weak Duty cycle to be conformed to is to find out how much heat is being generated by the starter.
Cycle the starter for 10, 20, 30 seconds and feel the cables, starter body and terminals and any solenoids (bendix). Also check the starter relays and cables/terminals for heat.
A normal duty cycle will result in any one of the components to "Just Too Hot to Touch". Thats the way we measured it in the test cells and I always passed this intel along to the design engineers.
Since, its very likely your POH is a POS and wont address this, consult the Maintenance manual. (Im buying one on-line for the 500 series).
Ill know more about this in about 2 weeks. hopefully by then the MM will have arrived.